Why Great Marketers Are Always Rich ?
Do you have any product or service to sell ?
If the answer is Yes , this article is specially for You.
The people who are in No category should also read it ,
if they want success in life…
In a wider sense ,everybody is a marketer in life.
Doctor, Lawyer, CA, — all are trying to sell their service .
A boy proposes a girl — He is also trying to sell himself…!
In nutshell, everybody is a marketer in life. Those who succeeds , knowingly or unknowingly follow the marketing rules.
The marketing law & fundamentals are rooted in human psychology . It will not change over the time or culture .
A robot can not replace a marketer.
People like to buy from people.
So ,the job of a great marketer is secured all time irrespective of the technological advancements.
Marketing is not merely selling .
Marketing is about sending the right message to the right person at right time .
Marketing is based on science. Not on creativity.
When marketing starts ?
A common perception is that marketing activity starts after the creation of product & service.
And most of the people do also.
They firstly create a product or service .
Then start marketing and chasing for customer.
They failed to create a class one product as per the need of market.
A bad product or service makes bad mouth publicity .
Good marketing only helps for negative review and bad mouth publicity which kills the product quickly .
The loss of the product owner accumulates .
At last ,he went out of the market with burning hands…
Marketing starts before making product
Marketing starts with understanding the customer and customer
needs that leads to creating a product which fits in the market.
No marketing person can sell an unfit product .
Marketing helps to discover the product to the needy people.
Marketing helps to keep existing customers happy by communicating
with them , so that they can remain as a customer for life long.
The purpose of marketing is to build a brand and capture the minds of
customers.
The ultimate aim of marketing is to know and understanding the
customer so well to know how the product and service fit him well.
The world famous marketing guru Peter Drucker says:
“The aim of marketing is to know and understanding the customer so well that the product or service fits him and sells itself”
A product sells itself
When a product or service starts to sell itself is the beginning of the
success of product .
Repeated customer is the backbone of every business.
A satisfied customer will always refer a product to others by
word of mouth.
A product moves in the market without marketing support.
This point of time , the marketing cost will be cut down.
Never let marketing become more important than product.
A great product sells itself.
A great product converts the customer into brand ambassadors .
Their mouth marketing is the best marketing .
Advertising , word of mouth, copy writing, sales , branding are the
components of marketing.
Building a Strong Brand
Strong brand does not always number one, It always be only one.
Google is the best example. Xerox, Google , Zoom are brand names which have become verbs…!
If anybody tries to make a browser to compete with google is almost
impossible because of the market share & brand value. It is possible ,If google
fails to deliver best service.
Better way for competing with google is to take the position of category
leadership- like Practo browser for doctors .
Choose a hungry market & became the leader of that category.
Deciding of where to compete is the half success.
If not able to compete in main category , pick up a sub category.
Car is a general category . Enter into a general category of car market and get market attention is very difficult .
Choose a sub category of luxury — Like BMW.
Or Sub category of safety-Volvo…
In every field , it is applicable.
People remember number one brand always .
The first person landed in the moon ?
Most of the people remember .
How many of them remember the second person?
Very less People.
Every market becomes into two player market in the long run.
Forget the 3 ,4 , 5 positions…
Enter into a compete market with a unique position.
Only enter into compete market as there is buyers.
Why learn Marketing ?
Marketing education has long shelf life.
It is rooted in the human psychology and understanding the market.
Marketing is a perception.
A perception can not be created by a Robot.
It can only do by human .
A programming language may be outdated .
But, marketing fundamentals still remain every time as it is related to
human mind.
Marketing was started as a topic since the dawn of civilization- when
the first market squares appeared in the first village.
Marketing is the most valuable instrument in a business because it
gives direct return .
Everything like production , HR, Accounting Administration are
expenses .
But ,marketing gives direct return of interest (ROI) to the owner.
Marketing can not be outsourced completely by a marketing agency .
The founder should be a marketer.
The founder has to strategize the marketing process .
The execution part of marketing can be delegated.
The person who knows how to market & sell is in a safe career &
business.
Nobody can fire a great sales person .
No businessman will be out of market who knows marketing principles very well.
Content marketing is one of the best marketing that every marker should learn. The following article will give more insight of content marketing.
Importance of Communication skill
Good marketing is all about good communication.
Good communication doesn’t care about vocabulary & grammar.
Whether the marketer transfer the thoughts effectively to the customer is only the matter.
Write like talk.
Join the conversation in the people’s mind and understand their
problems & concerns.
Imagine a person walks on a street during heavy rain without an umbrella.
“What a damn rain… ? When it stops”…The person may think like that.
A conversation can start related to rain for immediate connect with that person.
Price of crude oil is not a better subject for a starting conversation in this situation.
Traditional Marketing & Digital Marketing.
New paper ,Magazine , TV and Radio are the example of traditional
marketing. If the product is very generic with wide range , traditional
marketing is effective.
A TV advertisement can reach millions of people at low cost.
Digital marketing is the best medium to reach the affluent English
speaking people.
Wealth Creating formula
Wealth = Niche CATT
Niche is the Category of business that points to a hungry market.
C stands for content.
A strong message is transformed by the form of content .
Content marketing is the buzz word in the digital marketing field.
It can be in the form of blog , social media post , video , lead
magnet, live webinar.
A stands for attention…
Getting attention of customer is very crucial for marketing success.
We are living in an attention deficit world. Everybody is trying to get
attention of respective market.
Attention is money .
To create a digital community that will be helpful for
immediate attention.
Blogging , You tube videos ,face book group ,
Instagram are the medium for creating a community.
T stands for trust ..
Without gaining the trust of customer , nobody can sell anything.
A trusted digital community is the big asset for marketing & selling.
The last T stands for Transformation.
Once the trust is made , the selling is easy .
A sales copy will take care the transformation of selling.
Final words..
Everybody in the world can be classified as two category:
Great Marketer & Poor Marketer.
Rich People is under the category of great marketer.
Poor People is under the category of poor marketer.
In which category ,you come under or aim to?
Have a thoughtful day…
(Declaimer: This is an assignment as part of the digitaldeep.com internship learning and created based on the study material)
