The Simple Strategy to Find Profitable Book Topics on Amazon

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One common challenge faced by self-published authors is finding profitable topics to write about. In this post, I will reveal a strategy that uses Amazon categories to identify potentially lucrative topics. This method relies on data rather than assumptions, helping you make informed decisions about where to invest your time, money, and resources. By understanding what people are spending on, what topics they’re interested in, and what problems they need solutions for, you can identify market gaps and create books with market potential.

The Process:

1. Research on Amazon: To begin, log in to Amazon.com using an incognito tab for real data from the platform.
2. Change the Department: Switch the department from “All” to “Books” and click on the search button.
3. Explore Best Sellers: Click on the “Best Sellers” section. We want to focus on best-selling books as they indicate profitable topics.
4. Choose Print Best Sellers: Within the Best Sellers section, select “Print Best Sellers” (you can also explore Kindle Best Sellers if you prefer).
5. Explore Categories: Within the Print Best Sellers section, on the left panel, you’ll find various categories of best-selling books. These categories hold the hidden golden topics.
6. Select Your Niche: Choose the niche or category that resonates with you or the one you’re interested in working with. For example, if you’re interested in health and fitness, select the Health and Fitness category.
7. Explore Subcategories: Once you select a main category, you’ll be redirected to the top 100 best-selling books in that category. However, don’t stop there. Dig deeper and explore the subcategories to find keywords in the titles and subtitles of the best-selling books.
8. Note Down Keywords: Look for generic or common keywords in the titles and subtitles of the best-selling books. Write them down as potential topics.
9. Narrow Down Further: If necessary, continue niche down further within the subcategories to uncover more keywords and potential topics.
10. Validate Profitability: To validate the profitability of the keywords and potential topics, enter each keyword in the search bar one by one. Pay attention to the search suggestions provided by Amazon as you type. These suggestions can reveal additional profitable keywords to write about.
11. Check Search Results: After finding the keywords, assess the search results. If the number of search results is less than 1000 and 2–4 independently self-published books on the first page have bestseller ranks below 100,000, then it indicates a profitable topic.

Conclusion: This strategy simplifies the process of finding profitable book topics on Amazon. By following these steps, you won’t struggle anymore when it comes to identifying topics to write about for Amazon KDP. Remember to conduct thorough research, be patient, and validate the profitability of each potential topic before investing your time and resources. Happy publishing!

While this strategy can be helpful, it’s essential to remember that success may depend on various factors, such as book quality, marketing efforts, and audience demand.